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Classical Conditioning is Power

Classical Conditioning is Power

This is our friend Sutton. He doesn’t like being poked in the eye. This makes him a prime target for a light experiment in classical conditioning. Let’s poke him in the eye. He didn’t like that. Look at the way his little eye is twitching and red....
Evolution 101: The Family Tree of Animals

Evolution 101: The Family Tree of Animals

All life on Earth is connected. Whether you’re a marine worm or a marmoset, the exact same genetic code proliferates your DNA. Our molecular biology exposes a common ancestry that dates back four billion years, almost as old as the Earth itself. But how can bacteria and bonobos be cousins?

The Science of BroScience

The Science of BroScience

“Do you even lift, bro?” This is the mating call in BroScience: those who measure their self-worth by the amount of weight they can lift. While there’s nothing objectively wrong with gaining validation from physical strength, the dogma of BroScience...

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